730 publications from this institution
This chapter introduces a theoretical framework that describes the importance of affect in guiding judgments and decisions. As used here, affect means the specific quality of "goodness" or "badness" (1) experienced as a feeling state (with or without consciousness) and (2) demarcating a positive or negative quality of a stimulus. Affective responses occur rapidly and automatically – note how quickly you sense the feelings associated with the stimulus words treasure or hate. We argue that reliance on such feelings can be characterized as the affect heuristic. In this chapter, we trace the development of the affect heuristic across a variety of research paths followed by ourselves and many others. We also discuss some of the important practical implications resulting from ways that this heuristic impacts our daily lives.
Abstract : To merit publication a study must be informative; the reader must not feel that the results could have been confidently predicted prior to conducting the study. Earlier studies of the psychology of hindsight have shown that people overestimate the predictability of past events. This report examines whether they also overestimate the predictability of experimental results. Three experiments strongly suggest that reviewers may overestimate the degree to which they could have predicted the reported results of experiments. The implications of this bias for the journal review process, and some ways in which it might be alleviated, are discussed.