The IC industry is facing a huge paradox. On one hand, with the slowing of the performance and power gains provided by scaling, designers need to find new ways of delivering value to their customers. Historically this has meant creating more application specialized chips and systems. On the other hand the rising NRE costs for chip design (now over $10M/chip) has caused the number of chip design starts to fall. Everyone today seems to be talking about building programmable platforms to ensure the total available market is large enough to justify the chip design costs.
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