Food waste has become a major challenge both nationally and internationally. The constantpromotion of abundance in the consumer society, combined with the cheapening of productsand services, has generated the emergence of wasteful behavior. This trend can only bechanged by educating and making people aware of the consequences of their actions and thebenefits of redistributing, recycling or donating products, guided by the principles of ethicalconsumption. Preventing waste involves steps aimed at educating consumers on the one hand,and optimizing agricultural systems responsible for providing food on the other. Preventingfood waste can only be achieved through a joint global effort, requiring consumer involvement,political will, propaganda, and understanding public policy instruments. The involvement ofsociety and governments can also be achieved with the help of social marketing. Socialmarketing proves to be extremely useful in carrying out efforts to promote social causes, in ourcase the reduction of food waste through rational and sustainable consumption. Socialmarketing techniques are used to disseminate messages to different target groups. Thesemessages aim to raise awareness of a specific behavior and are adapted according to thecharacteristics of the target group (age, socio-economic status). The final objective of themessage transmitted with the help of social marketing is to mobilize, empower or inform thetarget audience. Basically, education is what produces awareness of the problems and thisgives rise to a change in mentality, attitude and behavior, generating accountability.
Discussion(0)
No comments yet. Be the first to comment.