Strategic Management and Competitive Advantage: Concepts and Cases

PART ONE: The Tools of Strategic Analysis Chapter 1 What Is Strategy and the Strategic Management Process? Chapter 2 Evaluating a Firm's External Environment Chapter 3 Evaluating a Firm's Internal Capabilities Cases: Bill Drayton's Ashoka, Apple Computer Inc.: iPod and iTunes, Swatch and the Global Watch Industry, Wal-Mart Stores, Inc., Harlequin Enterprises: The Mira Decision, Nucor in 2005 PART TWO: Business Level Strategies Chapter 4 Cost Leadership Chapter 5 Product Differentiation Cases: Samsung Electronics, JetBlue: Too Much Turbulence, Bang & Olufsen: The Electronics Entertainment Industry in 2003, The Levi's Personal Pair Proposal, Hong Kong's Ocean Park: Taking on Disney PART THREE: Corporate Strategies Chapter 6 Vertical Integration Chapter 7 Corporate Diversification Chapter 8 Organizing to Implement Corporate Diversification Chapter 9 Strategic Alliances Chapter 10 Mergers and Acquisitions Cases: eBay: To Drop Off or Not, Nucleon, Inc., British Sky Broadcasting, L'Oreal- Body Shop Acquisition, Extending the easy Business Model: What Should easyGroup do Next?, Hallmark Cards in 2006, Cooper Industries (A), Ben & Jerry's Japan, Toyota's Strategies and Initiatives in Europe, Hewlett Packard in 2001, Vodafone: Out of Many One