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Personality As Metaphor: Extension of the Psycholexical Hypothesis and the Five Factor Model to Brand and Product Personality Description — Gian Vittorio Caprara (1998) | RDL Network
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Personality As Metaphor: Extension of the Psycholexical Hypothesis and the Five Factor Model to Brand and Product Personality Description
CB
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Claudio Barbaranelli
Personality As Metaphor: Extension of the Psycholexical Hypothesis and the Five Factor Model to Brand and Product Personality Description
Article
1998
en
Authors
GC
Gian Vittorio Caprara
CB
Claudio Barbaranelli
GG
Gianluigi Guido
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