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Brand personality: How to make the metaphor fit? — Gian Vittorio Caprara (2001) | RDL Network
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Brand personality: How to make the metaphor fit?
CB
Shared by
Claudio Barbaranelli
Brand personality: How to make the metaphor fit?
Article
2001
en
Authors
GC
Gian Vittorio Caprara
CB
Claudio Barbaranelli
GG
Gianluigi Guido
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