Conquering big data with spark and BDAS

Today, big and small organizations alike collect huge amounts of data, and they do so with one goal in mind: extract "value" through sophisticated exploratory analysis, and use it as the basis to make decisions as varied as personalized treatment and ad targeting. Unfortunately, existing data analytics tools are slow in answering queries, as they typically require to sift through huge amounts of data stored on disk, and are even less suitable for complex computations, such as machine learning algorithms. These limitations leave the potential of extracting value of big data unfulfilled.