Big Data Analytics for Market Intelligence

Big data analytics is rising machinery which has become a conventional market widely affected by corporate firms in order to simplify data that help in decision making. Big data brought revolution in the field of research, innovation and business. Now a days data generation is exploding and the marketing as well as e- commerce functions became very sophisticated. The rapid rate of data generation somewhere made it a challenging task to gather data from numerous means of sources and take out important insight of business. The potential of big data is enormous in marketing as data can gathered round the clock and seven days a week in real time. Now business firms took benefit of the abilities of big data in order to the increase a thorough and deep knowledge & understanding of their customer & help in enhance the quality of their conclusion making process. Big data analytics is blessing of today’s technology which produce a new digital world that allow business to traces digital undertaking the millions of customers through variation of different techniques, in fact, we focus in this chapter is to know how the big data will change the scenery of many corporate firms and how the future of business and marketing will be founded in field of big data analytics. Besides, that it is essential to explore what are the perceived advantage of big data modification in market intelligence. This chapter will also examine how useful is big data analytics to enhance the services of market intelligence. The proposed proceed toward in this chapter will definitely facilitates the research and evolution of market intelligence as well as big data analytics.