Cognitive Evaluation Theory: Effects of Extrinsic Rewards on Intrinsic Motivation

Edward L. Deci

doi:10.1007/978-1-4613-4446-9_5

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Edward L. Deci

University of Rochester

Cognitive Evaluation Theory: Effects of Extrinsic Rewards on Intrinsic Motivation

In: Cognitive Evaluation Theory: Effects of Extrinsic Rewards on Intrinsic Motivation (Springer eBooks)

Chapter In A Book 1975 English

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Edward L. Deci
University Of Rochester

Abstract

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If a person who is intrinsically motivated to do something begins to receive an extrinsic reward for it, what will happen to his intrinsic motivation? When Nancy entered school and began to receive A’s and gold stars for doing well on tests, what happened to...

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