Using Split-Questionnaire Survey Design: An Empirical Analysis

Lengthy questionnaires have always been a problem for respondents, increasing the chances of delayed, hasty or slapdash responses. Splitting a long questionnaire into parts reduces the burden on the respondents as well as increases the chances of getting prompt and responsible responses.In this study, we have attempted to compare a new survey technique i.e. the Split-Questionnaire Survey Design, and its comparison has been done with the existing classical Full Questionnaire Survey Design, using basic statistics, confidence intervals and dispersion measures. The Split Questionnaire Design, though developed recently, has not yet been used in surveys, and the present study employed both these designs to conduct a survey for measuring public’s perception of corruption in the public sector. The Split Questionnaire Design, has emerged as efficient as the classical design. However, there are still many unexplored aspects of Split-Questionnaire Survey Design.