Using OpenStreetMap Data for Geomarketing Insights and Business Growth
In: Using OpenStreetMap Data for Geomarketing Insights and Business Growth (Advances in systems analysis, software engineering, and high performance computing book series)
Geo-marketing integrates traditional marketing with GIS to support companies in identifying target markets and strategically positioning themselves. This chapter explores OSM data utilization for competitor analysis, demographic insights, amenity evaluation, market segmentation, site selection, and store optimization. Extracting POI data from OSM, such as retail stores and supermarkets using different can inform strategic decisions. Spatial analysis techniques like distance calculations and buffer analysis can assess competitor proximity and identify potential store sites. Demographic analysis can infer population characteristics, complemented by external datasets. Amenities can be evaluated using density and hotspot analyses to pinpoint prime locations. Market segmentation can cluster areas with similar POI distributions for targeted strategies. Site selection overlays POI layers to optimize accessibility and meet market demand. Store optimization enhances performance through foot traffic analysis and POI data, enhancing customer satisfaction and profitability.
Stuart W. Smith, Nur Estya Rahman, Mark E. Harrison, Satomi Shiodera, Wim Giesen, Maija Lampela, David A. Wardle, Kwek Yan Chong, Agusti Randi, Lahiru S. Wijedasa, Pei Yun Teo, Yuti Ariani Fatimah, Nam Thian Teng, Kolo Yéo, Md Jahangir Alam, Pau Brugues Sintes, Taryono Darusman, Laura L. B. Graham, Daniel Refly Katoppo, Katsumi Kojima, Kitso Kusin, Dwi Puji Lestari, Faizah Metali, Helen C. Morrogh‐Bernard, Marlide B. Nahor, Richard R. P. Napitupulu, Darmae Nasir, Tapan Kumar Nath, Reuben Nilus, Mariko Norisada, Dony Rachmanadi, Henti Hendalastuti Rachmat, ,
Stuart W. Smith, Nur Estya Rahman, Mark E. Harrison, Satomi Shiodera, Wim Giesen, Maija Lampela, David A. Wardle, Kwek Yan Chong, Agusti Randi, Lahiru S. Wijedasa, Pei Yun Teo, Yuti Ariani Fatimah, Nam Thian Teng, Kolo Yéo, Md Jahangir Alam, Pau Brugues Sintes, Taryono Darusman, Laura L. B. Graham, Daniel Refly Katoppo, Katsumi Kojima, Kitso Kusin, Dwi Puji Lestari,
Hugo Vrenken, Mark Jenkinson, Dzung L. Pham, Charles R.G. Guttmann, Deborah Pareto, Michel Paardekooper, Alexandra de Sitter, Maria A. Rocca, Viktor Wottschel, M. Jorge Cardoso, Frederik Barkhof, Nicola De Stefano, Jaume Garriga, Olga Ciccarelli, Christian Enzinger, Massimo Filippi, Claudio Gasperini, Ludwig Kappos, Jacqueline Palace, Àlex Rovira, Tarek Yousry
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