Unveiling the Evolution of Enterprise Digital Innovation Strategies: Insights From U.S.-Listed Companies' Annual Reports — Shizhen Bai (2024) | RDL Network
Unveiling the Evolution of Enterprise Digital Innovation Strategies: Insights From U.S.-Listed Companies' Annual Reports
Article 2024 en
Authors
SB
Shizhen Bai
YT
Yongbo Tan
CH
Chunjia Han
Abstract
1 min read
This article introduces a new metric for evaluating digital innovation in enterprise transformation using textual analysis of annual reports from U.S.-listed companies. Through network analysis and topic modeling, we identified 12 topics categorized into three main areas: digital technology innovation, customer-oriented digital strategy, and digital transformation in traditional business operations. Our research indicates that digital innovation strategies are critical for maintaining competitiveness and have shifted to a more innovation management-oriented approach. We also found differences in digital innovation strategies between companies and industries. Our study contributes to the theoretical significance of enterprise management and sustainable development.
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