Unmasking the Political Power of Physical Activity Research: Harnessing the “Apolitical-Ness” as a Catalyst for Addressing the Challenges of Our Time

Key Points• The physical activity sector is facing a decline in funding due to its neoliberal orientation with a strong emphasis on generating biomedical evidence that places health as an individual responsibility.• The sector is also confronted with competing, more urgent challenges, such as climate change, economic inequality, and racial violence, all of which have been exacerbated by the ongoing pandemic.• We must redefine and position physical activity as a vital part of the solution for addressing the complex challenges that we currently face, moving beyond a narrow public health focus.