TYPOLOGY OF ELECTORAL CANDIDATES. CASE STUDY: SORIN OPRESCU

By applying the content analysis technique of communication and by using analysis patterns such as the theory of rational choices, the dramaturgical model, the attraction model, the transactional analysis, this study identifies 4 typical categories of candidates to Romania's presidency (elitist, dominating, reactive, sociable). In the analysis of the electoral itinerary of candidate Sorin Oprescu there are considered aspects such as identity, symbolism, volunteering, propagandas and media exposure, in order to make a SWOT analysis, thus facilitating the understanding of the candidate failure within the election process.