Nowadays the process of branding has extended and it can be applied to cities and universities. In this regard, a university, along with other cultural institutions, such as museums, can contribute to building the city brand. The purpose of this paper is to promote...
Alexander Lithopoulos, Peter A. Dacin, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo, Amy E. Latimer‐Cheung
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