Recent research in the United States suggests that individuals who strongly value extrinsic goals (e.g., fame, wealth, image) relative to intrinsic goals (e.g., personal growth, relatedness, community) experience less well-being. This study examines such goals in university samples from two cultures—the United States and Russia. Participants (N = 299) rated the importance, expectancies, and current attainment of 15 life goals, including 4 target intrinsic and 4 target extrinsic goals. Results confirmed the relevance of the intrinsic-extrinsic distinction for both samples and that stronger importance and expectancies regarding extrinsic goals were negatively related to well-being, although these effects were weaker for Russian women. Furthermore, for both men and women, perceived attainment of intrinsic goals was associated with greater well-being, whereas this was not the case for perceived attainment of extrinsic goals.
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