Textile and Clothing Supply Chain Management: Use of Planning-Link in the Strategic Planning Process

In the current business world setting, the strategi c directions are important not only for individual entities in the chain, but the complete chain itself should be cons idered for analysis. This helps developing competit ive advantages and retaining them. This article present s a methodology for analyzing a supply chain and de scribes how entities in the chain can be improved to materi alize the available and potential opportunities. Th e use of Planning-Link for mapping the cause and effect rela tionship between existing status of the chain to th e future or planned outputs is suggested here which makes the p rocess of strategic planning easier and logical.