Risk communication manual for electric utilities

This manual focuses on the subject of risk communication to provide utilities with methods that facilitate effective public communication concerning perceived risks. Successful risk communication can enhance a company's image during regular activities or in an emergency situation can leave a legacy of public distrust and anger. Since the mid-1980s, researchers have been studying factors involved in risk communication. These factors are complex and involve public perceptions and strongly held cultural values. Based on these studies, the Environmental Protection Agency has published a list of Seven Cardinal Rules of Risk Communication'' (Covello and Allen). The EPA emphasizes there are no easy prescriptions for successful risk communication, but it feels these rules can be applied usefully in both the public and private sectors. This manual provides advice and extensive guidance on how to translate these rules into practice.