Residents' perception towards urban sport events. The case of eyowf 2013-Brasov, Romania.

The aim of our research is to identify Brasov residents` attitudes regarding the role of sport events in local tourism development. The research has been focused on residents` awareness regarding the organization of the European Youth Olympic Winter Festival in Brasov and their intention to actively participate in this process. The outcomes reveal a poor information of local residents especially due to few and late promotional actions performed by local authorities. As people have a positive attitude regarding such events we recommend that local authorities should develop strategies to help spread the benefits of these events to the wider community.