Research on Tourism Marketing Strategy Based on the Portrait of Wenyi Qingnian Tourist Group

Precise marketing is one of the trends for the service industry, it means nowadays, many consumers are keen on personalized as well as diversified consuming experience.When it comes to the tourism industry, there are a lot of examples of precise marketing, like wenyi tourist destinations have gained popularity on social media in recent years, many tourist destinations and enterprises try to attract target guest groups with the label of wenyi image, but there are few papers studying on the target consumer groups of this kind of destinations.In this paper, the research team captured the network text from Zhihu, a popular ChineseQ&A platform, and analysed the self-portrait of the target group of the wenyi destination systematically.The coding results reveal that there are many outstanding characteristics of wenyi qingnian in both behavior(237) and psychology(193), providing a reference for relative tourist destinations' precise marketing strategies which are aimed at their target customer group.