Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture

Claudiu Coman; Maria Cristina Bularca; Adrian Otovescu

doi:10.1007/978-3-030-71782-7_25

Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture

In: Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture (Advances in intelligent systems and computing)

Chapter In A Book 2021 English

Abstract

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In the context of today’s fast developing society in which peoples’ preferences are constantly changing, in order to gain competitive advantages, cities must develop powerful brands and adopt effective strategies to promote themselves. Thus, having the...

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Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture

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