The main purpose of this research is to outline a profile of the environmentally friendly tourist in a Romanian mountain destination.Using quantitative research the paper investigates tourists' environmental awareness, their eco-friendly intentions and their demographic and travel characteristics.The analysis is based on 331 observations collected in the most important Romanian mountain resort, namely Poiana Brasov.The research findings have allowed us to create a profile of the environmentally friendly tourist.This information could be a useful tool for the environmentally responsible management and the sustainable development of mountain destinations.
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