Pro-Attitudinal Advocacy: Effects of Extrinsic Rewards on Attitudes

Edward L. Deci

doi:10.1007/978-1-4613-4446-9_9

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Pro-Attitudinal Advocacy: Effects of Extrinsic Rewards on Attitudes

In: Pro-Attitudinal Advocacy: Effects of Extrinsic Rewards on Attitudes (Springer eBooks)

Chapter In A Book 1975 English

Abstract

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Cognitive evaluation theory (Chapter 5), derived in part from the work of Heider (1958) and de Charms (1968), distinguishes between an internal and external locus of causality. This distinction, which will be considered in greater detail in Chapter 10, is illustrated...

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