Managing Equality in Access

Abstract How can equality of access be managed successfully and what are the informing trends that institutions should not only acknowledge but act upon? An opening up of the education market means widening access, but this cannot be done in a vacuum. The associated management of equality in access must have a place in institutions’ strategic plans linked to a system of performance indicators to ensure appropriate measurement. Approaches will differ, but senior management should be committed to allocating resources and devoting marketing energies to this important area. Commitment to CATS will be a significant part of managing equality in access as will be the management of quality in access. These are challenges that are on the further and higher education agenda but which have yet to assume a higher priority in implementation.