Images of a place and vacation preferences: Implications of the 1989 surveys for assessing the economic impacts of a nuclear waste repository in Nevada

In July, 1989 the authors produced a report titled Perceived Risk, Stigma, and Potential Economic Impacts of a High-Level Nuclear-Waste Repository in Nevada (Slovic et al., 1989). That report described a program of research designed to assess the potential impacts of a high-level nuclear waste repository at Yucca Mountain, Nevada upon tourism, retirement and job-related migration, and business development in Las Vegas and the state. It was concluded that adverse economic impacts potentially may result from two related social processes. Specifically, the study by Slovic et al. employed analyses of imagery in order to overcome concerns about the validity of direct questions regarding the influence of a nuclear-waste repository at Yucca Mountain upon a person`s future behaviors. During the latter months of 1989, data were collected in three major telephone surveys, designed to achieve the following objectives: (1) to replicate the results from the Phoenix, Arizona, surveys using samples from other populations that contribute to tourism, migration, and development in Nevada; (2) to retest the original Phoenix respondents to determine the stability of their images across an 18-month time period and to determine whether their vacation choices subsequent to the first survey were predictable from the images they produced inmore » that original survey; (3) to elicit additional word-association images for the stimulus underground nuclear waste repository in order to determine whether the extreme negative images generated by the Phoenix respondents would occur with other samples of respondents; and (4) to develop and test a new method for imagery elicitation, based upon a rating technique rather than on word associations. 2 refs., 8 figs., 13 tabs.« less