Human Capital Challenges in Sustainability Start-Ups

Sustainability start-ups address pressing global challenges but face human capital issues in attracting, retaining, and developing talent. Challenges include lack of brand awareness, competition with established firms, high turnover, burnout, limited career growth, resources, and expertise. This chapter reviews literature on these challenges, identifies unique issues in sustainability start-ups, and evaluates strategies to address them. It examines the impact of human capital challenges on performance, noting the need to attract passionate employees, offer competitive benefits, and foster a positive work environment. Recommendations include investing in brand awareness, offering unique benefits, supporting professional growth, and transparency in career paths.