High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

Howard Kunreuther; Robert J. Meyer; Richard Zeckhauser; Paul Slovic; Barry Schwartz; Christian Schade; Mary Frances Luce; Steven A. Lippman; David H. Krantz; Barbara E. Kahn; Robin M. Hogarth

doi:10.1023/a:1020287225409

High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

Marketing Letters 13(3): 259-268

Article 2002 English

Abstract

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This paper reviews the state of the art of research on individual decision-making in high-stakes, low-probability settings. A central theme is that resolvi

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