From Shakespeare to Simon: Speculations-and Some Evidence- About Man's Ability to Process Information

Recent experimental evidence is marshalled in support of the position that man's limited memory, attention, and reasoning capabilities lead him to apply simple strain-reducing cognitive strategies for processing information when making judgments and decisions.These strategies portray decision processes in a manner quite different from traditional normative and descriptive models.In some situations, these strategies may produce good decisions; in others, they may lead to serious mistakes.Relevance of these findings for important "real-world" (i.e., non-laboratory) decisions is discussed."What a piece of work is man.How noble in reason, how infinite in faculties, in form and moving how express and admirable, in action how like an angel.In apprehension how like a god.The beauty of the world, the paragon of animals.