Examining the Potential Disconnect Between Parents’ Perceptions and Reality Regarding the Physical Activity Levels of Their Children

Background: Parental support plays an important role in facilitating the participation of children in physical activity. However, there is evidence that parents overestimate their child's level of physical activity – this may lead to inaction in promotion attempts by parents. This potential disconnect between parental perceptions and reality was recently the focus of the 'Think Again' social marketing campaign developed by PartipACTION.