‘El central volumen de la fuerza’ (The hegemonic global pattern in the reorganization of elite higher education and research)

The first sector through which the United States exercises its hold on human mentality across the world is film, media and entertainment. The creative industries in film, TV, music, books and software together generate more export revenue than any other industrial sector in the United States, including agriculture, aircraft and automobiles. Cinema in the United States generates $6.4 in international sales on top of $7 billion in domestic revenues; while shaping the mentalities of people the world over. The American film and television industries have a positive balance of trade with every other nation. That is, the USA exports more film and TV to each other nation than it imports. In almost every nation this ‘positive’ balance (positive that is from the viewpoint of the USA) is overwhelming in both financial and cultural terms.