Consensus Reaching Based on Social Influence Evolution in Group Decision Making

A key issue in social network group decision making (SNGDM) is to determine the weights (i.e., social influences) of individuals. Notably, in some SNGDM scenarios, the social influences of individuals may evolve over time. Meanwhile, consensus reaching is another important issue in SNGDM. In this article, we are dedicated to disclosing the natural evolution process of social influence, and further to discussing the consensus reaching issue in SNGDM. First, we establish the social influence evolution model, where the individual's social influence is obtained by combining his/her intrinsic influence and network influence. Afterward, we design the consensus reaching process based on social influence evolution (CRP-SIE) to assist the individuals to reach a consensus. Furthermore, we use a hypothetical application to show the applicability of the proposed CRP-SIE. Finally, simulation analysis is adopted to investigate the effects of social influence evolution on consensus reaching in SNGDM, and comparative analysis is conducted to demonstrate the advantages of our proposal.