CHANGING PERCEPTION THROUGH MEDIA BOMBARDMENT AND DEMONIZATION

: The perception can be directed to a specific target, so as to result in a uniform interpretation of any message, textual or transmitted through the image, by "media bombardment". In the context of the negative collective perception of Russia, we have analyzed the effects of a simple farce. The psycho-sociological experiment based on this farse shows how perception is strongly altered by the context: people can no longer observe even the obvious details. Thus, it can be demonstrated how the “media bombardment” influences perception, in the paradigm of emotional communication.