Building the brand equity of a national physical activity promotion organization

Jocelyn W. Jarvis; Tanya R. Berry; Sameer Deshpande; Guy Faulkner; Ryan E. Rhodes; John C. Spence; Mark S. Tremblay; Amy E. Latimer‐Cheung

doi:10.1037/e546872013-331

Related publications

Article2017

Examining participaction's brand equity: A test of the brand equity pyramid

Alexander Lithopoulos, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo, Amy E. Latimer‐Cheung

Article2018

Examining the ParticipACTION brand using the brand equity pyramid

Alexander Lithopoulos, Peter A. Dacin, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo, Amy E. Latimer‐Cheung

Journal of Social Marketing

Article2014

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande, Tanya R. Berry, Tala Chulak-Bozzer, Guy Faulkner, John C. Spence, Mark S. Tremblay, Amy E. Latimer‐Cheung

Social Marketing Quarterly

Article2015

Investigating the role of brand equity in mediating the relationship between message exposure and parent support for their child's physical activity

Ryan E. Rhodes, Sameer Deshpande, Tanya R. Berry, Tala Chulak-Bozzer, Guy Faulkner, John C. Spence, Mark S. Tremblay, Amy E. Latimer‐Cheung

Chapter in a book2004

Promotion of physical activity through the life span.

Patricia M. Dubbert, Abby C. King, Bess H. Marcus, James Sallis