Applying the PRiSM™ Methodology to Raise Awareness of the Importance of Using Sustainable Project Management Practices in Organizations

Sustainability has become crucial in today’s business landscape. Customers, suppliers, partners, and investors are increasingly demanding that companies be aware of their impacts on the environment and society. Achieving sustainability in business operations, including social, economic, and environmental aspects, is one of the major challenges for companies today. Integrating sustainability into project management fosters the development of more sustainable and responsible projects, considering environmental, social, and economic aspects. This integration allows for benefits such as risk and operational cost reduction, strengthening of the company’s reputation, and gaining stakeholders’ trust. This study takes an exploratory approach, focusing on a pilot test to investigate how the PRiSM™ (Projects Integrating Sustainable Methods) methodology can be applied in a business context to assess the level of maturity of sustainable project management practices and thus raise awareness of the importance of these issues. PRiSM™ was developed by GPM® Global (Global Project Management, Lees Summit, MO, USA) in 2013 to help organizations integrate project processes with sustainable initiatives and it is based on the P5 Standard, which incorporates tangible tools and methods to manage the balance between finite resources, social responsibility, and delivery of sustainable project outcomes. Based on the PRiSM™ methodology and the P5 Standard (2nd Edition), a comprehensive questionnaire was developed under the Portuguese Project Management Observatory® to assist companies in assessing their performance in terms of sustainable practices, resulting in a sustainable maturity level. The questionnaire aimed to evaluate companies in four impact categories: product/process impacts, social impacts, economic impacts, and environmental impacts. The results, obtained from 30 respondents, indicated that the majority of organizations achieved medium-level ratings, with an overall average of 65%. However, some still showed unsatisfactory performance, with a minimum score of 14%, indicating there is still a long way to go for the full integration of sustainability. Based on participants’ feedback, the study found that many recognized the importance of sustainability but were unaware of how to integrate sustainability practices into their project management activities, highlighting the importance of promoting education and raising awareness about sustainable project management practices. The findings, while based on a limited sample, provide valuable initial insights into the potential of PRiSM™ to foster sustainability in project management. This research underscores the need for further studies to expand and validate these preliminary conclusions.