An assessment of Brasov incoming tour operators' awareness on sustainability issues.

The main purpose of this paper is to identify Brasov incoming tour operators` awareness concerning sustainable tourism development. Based on a qualitative exploration of the interviewed managers` perceptions of sustainability issues, the general understanding of the concept of sustainable tourism is examined as well as their interest in eco-certification and the practical application of different sustainable initiatives is analyzed. The outcomes of the research reveal a moderate interest concerning sustainability issues and eco-certification among Brasov tour operators and outline the necessity of further promotion and networking in the destination for a better understanding and use of sustainable development tools.