A Network Perspective on Political Attitudes: Testing the Connectivity Hypothesis.

One of the key concepts in the research on political attitudes is attitude strength. Strong attitudes are durable and impactful, while weak attitudes are fluctuating and inconsequential. Recently, the Causal Attitude Network (CAN) model was proposed as a comprehensive measurement model of attitudes. In this model, attitudes are conceptualized as networks of causally connected evaluative reactions (i.e., beliefs, feelings, and behavior toward an attitude object). Here, we test the central postulate of the CAN model that strong attitudes correspond to highly connected attitude networks. We use data from the American National Election Studies 1980-2012 on attitudes toward presidential candidates (total n = 18,795). The results show that attitude strength and connectivity of attitude networks are strongly related. Additional analyses show that connections between non-behavioral evaluative reactions (i.e., beliefs and feelings toward presidential candidates) are highly predictive of the connections between behavior (i.e., voting decisions) and non-behavioral evaluative reactions. This result indicates that connectivity of political attitude networks accounts for differences between strong and weak attitudes in attitude-behavior consistency with respect to voting decisions. We conclude that network theory provides a promising framework to advance the understanding of attitude strength.