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Motorists' reluctance to wear seat belts is examined in light of research showing (a) that protective behavior is influenced more by the probability of a hazard than by the magnitude of its consequences and (b) that people are not inclined to protect themselves voluntarily against very low probability threats. It is argued that the probability of death or injury on any single auto trip may be too low to incite a motorist's concern. Maintenance of a “single trip” perspective makes it unlikely that seat belts will be used. Change of perspective, towards consideration of the risks faced during a lifetime of driving, may increase the perceived probabilities of injury and death and, therefore, induce more people to wear seat belts.
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Subjects in 3 experiments chose their preferred bet from pairs of bets, and later bid for each bet separately.In each pair, one bet had a higher probability of winnirig.(Pbet); the other offered more to win (S bet).Bidding method (selling vs. buying) and payoff method (realplay vs. hourly wage) were varied.Results showed that when the P bet was chosen, the$ bet o~en received a higher bid.These inconsistencies violate every risky decision model, but can be understood via informationprocessing considerations.In bidding, S starts with amount to win and adjusts it downward to account for other attributes of the bet.In choosing, there is no natural starting point.Thus amount to win dominates , bids but not choices.One need not call this behavior irrational, but it casts doubt on the descriptive validity of expected utility models of risky decision making.